Present
Co-Founder & Chief Imagination Officer
Project Valore
Leads vision, brand, and experience design for a care model built around people rather than institutions.

Leadership
Co-Founder and Chief Imagination Officer, Imagine Co.
Jamestown, Rhode Island
Creative and Strategic Advisor for Valore. Seth Goldenberg is a designer, curator, and entrepreneur known for an inquiry-based method of driving innovation and cultural change. Over more than twenty years he has led design innovation at Bruce Mau Design's Massive Change initiative, founded the studios Epic Decade and Curiosity & Co., and written the book Radical Curiosity. At Project Valore he shapes the vision, brand, and human experience of a healthcare model organized around the patient.
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Experience
Present
Project Valore
Leads vision, brand, and experience design for a care model built around people rather than institutions.
Recent
ImagineCo
Co-founded a practice applying design innovation and radical curiosity to organizational and cultural challenges.
Prior
Epic Decade
Built a design innovation studio advising leaders across healthcare, education, and culture on reimagining products, brands, and gatherings.
Prior
Curiosity & Co.
Created a bookstore, experience lab, and design-ventures studio dedicated to public inquiry and new ideas.
Earlier career
Bruce Mau Design
Directed the Massive Change initiative exploring how design can address large-scale social and systemic challenges.