Seth Goldenberg, Co-Founder and Chief Imagination Officer, Imagine Co.

Leadership

Seth Goldenberg

Co-Founder and Chief Imagination Officer, Imagine Co.

Jamestown, Rhode Island

Creative and Strategic Advisor for Valore. Seth Goldenberg is a designer, curator, and entrepreneur known for an inquiry-based method of driving innovation and cultural change. Over more than twenty years he has led design innovation at Bruce Mau Design's Massive Change initiative, founded the studios Epic Decade and Curiosity & Co., and written the book Radical Curiosity. At Project Valore he shapes the vision, brand, and human experience of a healthcare model organized around the patient.

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Focus areas

  • Design strategy and experience design
  • Inquiry-based innovation methodology
  • Brand and narrative for new categories
  • Cultural and organizational transformation
  • Convening leaders across industries

Experience

Present

Co-Founder & Chief Imagination Officer

Project Valore

Leads vision, brand, and experience design for a care model built around people rather than institutions.

Recent

Co-Founder & Chief Design Innovation Officer

ImagineCo

Co-founded a practice applying design innovation and radical curiosity to organizational and cultural challenges.

Prior

Founder & Chief Executive

Epic Decade

Built a design innovation studio advising leaders across healthcare, education, and culture on reimagining products, brands, and gatherings.

Prior

Founder

Curiosity & Co.

Created a bookstore, experience lab, and design-ventures studio dedicated to public inquiry and new ideas.

Earlier career

Vice President & Director of Massive Change

Bruce Mau Design

Directed the Massive Change initiative exploring how design can address large-scale social and systemic challenges.

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