Present
Co-Founder
Project Valore
Leads the technology and operating design behind a connected model of continuous primary care delivered through pharmacies.

Leadership
Founder and Visionary
Salt Lake City, Utah
Doyle Jensen is a pharmacy benefit and healthcare technology veteran with more than two decades of experience building and scaling companies. He has been part of three build-and-sell ventures, the most recent with an exit approaching $1 billion, and today leads growth across ProCare Rx and its affiliated companies. At Project Valore he is designing the technology and operating model that turns pharmacies into a distributed front door for continuous primary care.
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Experience
Present
Project Valore
Leads the technology and operating design behind a connected model of continuous primary care delivered through pharmacies.
2020 — Present
ProCare Rx
Drives growth and strategy across ProCare Rx and its affiliated companies, including MC-Rx, EHIM, ProCare HospiceCare, and ProModRx.
2019 — 2020
ProCare Rx family of companies
Joined the group in a growth and strategic partnerships capacity before stepping into the chief executive role.
Earlier career
Pharmacy technology ventures
Helped build and sell three pharmacy technology businesses over a 25-year career, with platforms reaching the large majority of U.S. pharmacies.